We, NIUCOCO and its leadership team, are releasing this statement in light of an ongoing attempt to tarnish the reputation of our company and its founders.

At this time, there is content on the Internet that falsely accuses, Quoc Hoa (James) La (Founder and CEO) along with Martin Belliveau (CFO) of fraud. Specifically, they use the term “scam” and “niucocoscam” with a stated goal of giving notice to potential business partners and other small businesses to be cautious of doing any business with our company.

We believe, in good faith, that this alleged claim of fraud is without merit.

Mr. La has a 15 year long history of working in the professional services industry, occupying a number of leadership positions in IT professional services and staff augmentation companies. Mr. Belliveau has held senior positions in major accounting firms advising mergers and acquisitions (M&A) clients, and continues to advise clients on M&A transactions for MGB Advisory LLC. At no time have the practices or ethical integrity of Mr. La or Mr. Belliveau ever been challenged, personally or professionally.

References, both personal and professional, are available for all to see and review.

The creator of this content has chosen to hide their identity from association with the false claims or information on the web which, we believe, would be a conflict of interest with this individual’s business interests.


NIUCOCO was created to offer scientifically proven natural personal hair care products that meet the needs of today’s health conscious consumer. We continuously work to diligently ensure the transparency of our products and business while applying the most ethical practices.

Our organization is doing its best to rectify the matter. We hope to have this matter resolved in the near future.