Niucoco - The philosophy of high-end hair care

THE COMPANY

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NIUCOCO hair care was founded with a revolutionary essence and a noble commitment: to provide consumers with premium, natural products that are created with the most advanced formulation and manufacturing practices.

Our inspiration stemmed from a humble yet concerning challenge. Other hair products on the market contain highly toxic ingredients — ingredients that strip away nutrients and seep into pores of the skin, which causes further damage and puts consumers in harm’s way.

As industry outsiders discovering this problem, we were not taken seriously at first. We reached out to every major manufacturer, but they brushed us off, saying this should not be our concern. “Let the experts handle this,” insisted one major cosmetic company executive.

As we further researched the dangerous matter, we brought it up with consumers and learned that many people shared our concern. So, what could we do to help?

The solution: Gather the best minds in the trade and create formulas that are safe, natural, and far exceed the performance of professional and high-end hair care brand’s. We realized being industry outsiders was actually our advantage because we could create a shift within the market.

NIUCOCO was launched with our belief that everyone has a right to great hair.

Exploration, research, and careful evasion of the diverse existing hair care pipeline went into developing NIUCOCO. Our high-quality, multifunctional formulas work well on all tress types so that everyone can experience gorgeous, healthier hair without putting their scalp health in jeopardy.

NIUCOCO has a cult following of consumers, stylists and influencers all over the globe because our products really work. Our promise is this: you will only achieve great results and beautiful hair with our products.

You Deserve Great Hair,

Yasmine, Martin and James

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KEY INGREDIENTS

HYDRATING SHAMPOO

NIUCOCO Hydrating Shampoo
Coconut Oil (cold pressed, extra virgin)

  • Moisturizing, strengthening, rich in vitamin E
  • Medium chain fatty acids penetrate and help strengthen and moisturize strands
  • Fatty acid composition is similar to one’s own sebum so it helps to regulate sebum production over time; over production can lead to greasy scalp and under production can lead to dry scalp
  • Adds shine to the hair

Vitamin E

  • An antioxidant which also promotes circulation to the scalp and can help to repair damaged hair follicles. Increased circulation means increased nutrient supply to follicles which is related to healthier hair.

Extracts: Watermelon, Orchid, Rosemary, Green Tea

  • Moisturizes and contributes to healthier hair
  • Watermelon Extract (Citrullus Lanatus (Watermelon) Fruit Extract): Rich in Vitamin C and amino acids. Vitamin C promotes circulation to hair follicles and amino acids are building blocks of hair fibers.
  • Orchid Extract (Cymidium Grandiflorum Flower Extract): Helps to prevent loss of moisture in hair to promote healthy hair
  • Rosemary Extract (Rosmarinus Officinalis (Rosemary) Leaf Extract): Has been used for centuries to promote healthy hair and is believed to stimulate hair growth by increasing blood circulation to hair follicles
  • Green Tea Extract (Camellia Sinensis Extract): Contains antioxidants to protect hair and skin from environmental free radical damage

SMOOTHING CONDITIONER

NIUCOCO Smoothing Conditioner
Coconut Oil (cold pressed, extra virgin)

  • Moisturizing, strengthening, rich in vitamin E
  • Medium chain fatty acids penetrate and help strengthen and moisturize strands
  • Fatty acid composition is similar to one’s own sebum so it helps to regulate sebum production over time; over production can lead to greasy scalp and under production can lead to dry scalp
  • Adds shine to the hair

Behentrimonium Methosulfate

  • Sophisticated and elegant detangler that is gentle and mild and leaves hair feeling softer.

Extracts: Watermelon, Orchid, Rosemary, Green Tea

  • Moisturizes and contributes to healthier hair.
  • Watermelon Extract (Citrullus Lanatus (Watermelon) Fruit Extract): Rich in Vitamin C and amino acids. Vitamin C promotes circulation to hair follicles and amino acids are building blocks of hair fibers.
  • Orchid Extract (Cymidium Grandiflorum Flower Extract): Helps to prevent loss of moisture in hair to promote healthy hair.
  • Rosemary Extract (Rosmarinus Officinalis (Rosemary) Leaf Extract): Has been used for centuries to promote healthy hair and is believed to stimulate hair growth by increasing blood circulation to hair follicles.
  • Green Tea Extract (Camellia Sinensis Extract): Contains antioxidants to protect hair and skin from environmental free radical damage.

Hydrolyzed Rice Protein

  • Hydrolyzed protein are short protein fragments that fill in the gaps in damaged hair cuticles to give extra strength to hair

RENEWING HAIR SERUM

NIUCOCO Renewing Hair Serum
Coconut Oil (cold pressed, extra virgin)

  • Moisturizing, strengthening, rich in vitamin E
  • Medium chain fatty acids penetrate and help strengthen and moisturize strands
  • Fatty acid composition is similar to one’s own sebum so it helps to regulate sebum production over time; over production can lead to greasy scalp and under production can lead to dry scalp
  • Adds shine to the hair

Guava Fruit Extract

  • Exceptional moisturizing benefits; helps strands retain moisture.
  • Rich in Vitamins A and C which are both antioxidants and promote circulation to hair follicles.

Hydrolyzed Proteins (Hydrolyzed Quinoa Protein, Hydrolyzed Amaranth Protein, Hydrolyzed Rice Protein)

  • Hydrolyzed proteins are short protein fragments that fill in the gaps in damaged hair cuticles to give extra strength to hair
  • Healthy cuticles means smoother strands and increased ability of the strands to maintain moisture and shine

Vitamin E

  • An antioxidant which also promotes circulation to the scalp and can help to repair damaged hair follicles. Increased circulation means increased nutrient supply to follicles which is related to healthier hair.

OUR STORY

NIUCOCO - Dynamic Great Hair Trio

A natural resource enthusiast, scientist, and financial analyst walk into a lab as a unique meeting of the minds with one mission: to create a line of premium all-natural hair products that deliver salon-grade results and are safe—for both you and the environment.

Enter James, a socialite who possessed a vast knowledge of natural resources. He came across a unique form of cold pressed coconut oil made with handpicked coconuts—knowing it’s extra-pure properties would make it an unmatched ingredient in the world of beauty, he embarked on a journey to share this information with the world.

James teamed up with Martin, a former corporate finance advisor with a personal interest in uncovering what made certain beauty products work and what constituted “good quality.” Martin discovered that most hair products on the market contain highly toxic ingredients that are further damaging your hair, stripping your color, and even worse, seeping into your pores. He asked himself, “How come no one is doing anything about this?”.

Together, James and Martin brought their coconut oil and toxicity research to Yasmine, a scientist who never obtained the results she wanted from store-bought and salon brand hair care products. Knowing the hydrating and smoothing benefits that cold pressed extra virgin coconut oil can provide for scalp health, Yasmine joined the team and set out to formulate a non-toxic shampoo that would be so safe, even her young niece could use it.

And then, NIUCOCO was born.

NIUCOCO products far exceed the performance of salon brands. Combining extravagant premium essentials and the magic of pure coconut oil, our formulas smooth the hair follicle, boost natural color and shine, and bring hair back to health, no matter what your tress type (Colored & Chemically Treated, Dry & Damaged, Coarse & Curly, Fine & Fragile and Naturally Straight Textures).

Backed by industry professionals and a cult following of real people who have tried and now swear by the brand,NIUCOCO products are sulfate-free, paraben-free, phthalate-free, and gluten-free. They are also 100% vegan and contain no artificial fragrances making them safe for daily use.

Yup, that amazing coconut scent is the real deal!

Yasmine, James & Martin

CUSTOMER TESTIMONIALS