NIUCOCO hair care was founded with a revolutionary essence and a noble commitment: to provide consumers with premium, natural products that are created with the most advanced formulation and manufacturing practices.
Our inspiration stemmed from a humble yet concerning challenge. Other hair products on the market contain highly toxic ingredients — ingredients that strip away nutrients and seep into pores of the skin, which causes further damage and puts consumers in harm’s way.
As industry outsiders discovering this problem, we were not taken seriously at first. We reached out to every major manufacturer, but they brushed us off, saying this should not be our concern. “Let the experts handle this,” insisted one major cosmetic company executive.
As we further researched the dangerous matter, we brought it up with consumers and learned that many people shared our concern. So, what could we do to help?
The solution: Gather the best minds in the trade and create formulas that are safe, natural, and far exceed the performance of professional and high-end hair care brand’s. We realized being industry outsiders was actually our advantage because we could create a shift within the market.
NIUCOCO was launched with our belief that everyone has a right to great hair.
Exploration, research, and careful evasion of the diverse existing hair care pipeline went into developing NIUCOCO. Our high-quality, multifunctional formulas work well on all tress types so that everyone can experience gorgeous, healthier hair without putting their scalp health in jeopardy.
NIUCOCO has a cult following of consumers, stylists and influencers all over the globe because our products really work. Our promise is this: you will only achieve great results and beautiful hair with our products.
You Deserve Great Hair,
Yasmine, Martin and James
A natural resource enthusiast, scientist, and financial analyst walk into a lab as a unique meeting of the minds with one mission: to create a line of premium all-natural hair products that deliver salon-grade results and are safe—for both you and the environment.
Enter James, a socialite who possessed a vast knowledge of natural resources. He came across a unique form of cold pressed coconut oil made with handpicked coconuts—knowing it’s extra-pure properties would make it an unmatched ingredient in the world of beauty, he embarked on a journey to share this information with the world.
James teamed up with Martin, a former corporate finance advisor with a personal interest in uncovering what made certain beauty products work and what constituted “good quality.” Martin discovered that most hair products on the market contain highly toxic ingredients that are further damaging your hair, stripping your color, and even worse, seeping into your pores. He asked himself, “How come no one is doing anything about this?”.
And then, NIUCOCO was born.
NIUCOCO products far exceed the performance of salon brands. Combining extravagant premium essentials and the magic of pure coconut oil, our formulas smooth the hair follicle, boost natural color and shine, and bring hair back to health, no matter what your tress type (Colored & Chemically Treated, Dry & Damaged, Coarse & Curly, Fine & Fragile and Naturally Straight Textures).
Backed by industry professionals and a cult following of real people who have tried and now swear by the brand,NIUCOCO products are sulfate-free, paraben-free, phthalate-free, and gluten-free. They are also 100% vegan and contain no artificial fragrances making them safe for daily use.
Yup, that amazing coconut scent is the real deal!
Yasmine, James & Martin
"I’ve been meaning to tell you to let the crew at NIUCOCO know that their conditioner has changed my life. As a beauty editor, I’ve tried almost everything under the sun, and since I started using it, my hair is the smoothest and shiniest it’s even bee. I’m not even just saying that- I’ve noticed a HUGE difference. Whatever they’re doing with that coconut oil, it’s working! By far my favorite conditioner I’ve ever gotten my hands on."
“…We can’t keep our new favorite product a secret…NIUCOCO’s extra virgin coconut oil based products are great for the hair – a mix of vitamins A, C and E are a boost of hydration and nutrients….the brand is vegan and does not use artificial fragrances or parabens. We particularly love the serum that takes care of our split ends and hydrates our mane.”
“After using Niucoco for about a week, I can see the shine and healthiness of my hair…my hair looks so voluminous and shiny! I can even go a day without shampooing as there’s no build up…and that never happens…like never! I’m in love!”
“I used the three piece collection in the recommended sequence: Hydrating Shampoo, Smoothing Conditioner and Renewing Hair Serum. I can’t even explain how amazing and luxurious my hair felt and looked after I used all three products. I wish you could touch and feel the softness. My hair felt [as strong as] a horse’s mane, and was so easy to brush.”
“This new line of all-natural hair care includes a shampoo, conditioner and serum. In addition to feeling like holiday sun, the shampoo lathers surprisingly well for a natural shampoo. I find the conditioner highly nourishing, offering an unparalleled softness to the hair. The serum’s texture is very delicate. I appreciate how these products nourish without weighing my hair down! I’m totally hooked on this new line of hair treatment!”
“So far I have tried the shampoo, conditioner and hair serum. All 3 smell like a coconut fiesta on the beach, I literally want to apply it all over my body and eat it! I noticed every time I use the shampoo and conditioner, my hair has a nice shine to it.”
“I had a chance to try the Renewing Hair Serum…it left my hair soft, shiny and smelling like a beach vacation. Coconut oil in a hair product? Why didn’t anyone thing of that before? They probably have, but not with the quality ingredients and purity of Niucoco…their products are sulfate, paraben and phthalate free, with no artificial fragrances, gluten free and 100% vegan.”
“…These amazing products left my hair smoot, shiny and looking healthy. I can’t imagine how wonderful my hair would look when using them everyday! The shampoo gently cleanses, the conditioner adds softness and the Renewing Hair Serum adds moisture to strands making them radiant. One of the best natural hair products on the market right now.”
“[Niucoco] should definitely be featured on your wishlist, not only is it filled with natural ingredients, but it is free of any harsh detergents like sulphates, phthalates, and artificial fragrances. An entire line of hair products that are good for you and the environment, I’m going to call this one a winner!”
“A little goes a long way with this product…the smell is amazing. After just a week’s use, my hair is softer, less frizzy and more hydrated.”
“’I want to smell sexy, not sickly’…many of the cleaner products didn’t have the loveliest of scents. Enter Niucoco…it smells fresh and light. Not overperfumed or synthetic in the least.”