I recently discovered a brand that uses it as an ingredient to nourish your hair. Niucoco is a Montreal-based hair care company that uses the benefits of cold-pressed coconut oil (along with plenty of other natural ingredients) in their collection of professional quality shampoos, conditioners and serums. I had the chance to try the Renewing Hair Serum at the launch of the collection and it left my hair soft, shiny and smelling like a beach vacation. Coconut oil in a hair care product? Why didn’t anyone think of that before?! They probably have, but not with the quality ingredients and purity of Niucoco (did I mention their products are sulfate, paraben and phthalate free, with no artificial fragrances, gluten-free and 100% vegan?). Beyond the beauty of coconut oil for your hair, if you have a regular jar of the white stuff lying around, here are a few other ways that you can use it in your beauty routine.