To choose the best coconut oil for your hair, read the ingredients. You’re looking for something 100% natural and PURE—oil purity is the key to unlocking its full benefits. Keep in mind, companies will purposely decrease the size of font used for their product’s ingredient lists!
One of my favourite lines so far is by NIUCOCO because they only use cold-pressed extra virgin coconut oil, an ingredient I’ve yet to find on any other label. Their products are also free of artificial fragrances and phthalates—they’re entirely chemical-free and they work well.