It all comes down to the first step of washing hair: “cleanse with a shampoo.” The fact is, most shampoos on the market are simply too stripping for most hair types.
We have been programmed to believe that a shampoo only cleanses if it lathers. But, really a shampoo does not need to foam copiously to cleanse hair. In fact, the more lather you see, the more detergents are likely present, and the more stripping it is to the hair. These shampoos are often inexpensive to produce and are simply too powerful of a degreaser. So while it cleanses (thoroughly), it also removes your hair’s natural sebum, which is important to scalp health and healthy hair.
The other products offered in these lines are usually used to mitigate the effects of the overly stripping shampoo. For example, conditioners or masks to restore moisture or sprays to add volume to limp hair.
From personal experience, we can say most hair care lines focus on combatting hair issues caused by the shampoo; they mask the issues instead of repairing them.
NIUCOCO’s products are different in this sense because they focus on bringing hair back to healthy, thereby repairing the underlying issues.