NIUCOCO'S ULTIMATE BLEACH-DAMAGED HAIR GUIDE TO THE RESCUE

We have consulted with the experts, collaborated with hair scientists, and called our best blonde friends to create a step-by-step guide on how to restore your bleach-damaged hair. Bleached hair is fragile and most of the bonds that were lost during the bleaching process are no longer remade. This leads to the deterioration of the cuticles and cortex, which are vital to the inner structure of the hair. Having the right products to repair your hair are key. Our Hydrating Shampoo, Smoothing Conditioner, and Renewing Serum will renew your strands and save them from the damage done by over-processing. 

During the first week after bleaching, it is best not to shampoo. Use NIUCOCO's Smoothing Conditioner to clean hair instead - as our conditioner has some cleansing properties. You’re probably not adding a lot of product to your hair at this point so a deep shampoo is not necessary.

After the first week, you can introduce shampoo back into your life. Use a gentle, low lathering, sulfate-free shampoo the first week after bleaching. Make sure your shampoo does not contain sodium lauryl sulfate or sodium laureth sulfate; these are powerful degreasers and are just too harsh for over-processed hair. NIUCOCO’s Hydrating Shampoo cleanses hair without stripping your natural sebum – needed for healthy scalp and strands. Be gentle when you shampoo and don’t rough towel dry. The added strain on the hair can lead to further damage.

Avoid heat styling for the first few weeks. Heat styling can remove added moisture from the hair strands. At this point, your straw-like hair wants to keep all the moisture it can in the strands. Although not recommended, if you have to heat style, make sure to use a thermal protectant like NIUCOCO’s Renewing Serum.

Why Is Coconut Oil So Effective?

Yasmine, Chief Scientist at NIUCOCO, gets into the science behind how coconut oil can save your hair.

Coconut Oil Treatments are your new best friend! Bleaching doesn’t just break down melanin and the cuticle structure, but also the fatty acids within the hair and other integral hair proteins – causing that straw-like feeling.

To add fatty acids back into the strands, use coconut oil treatments. Coconut oil is one of the only oils that has been scientifically proven to penetrate strands, thereby nourishing parched, damaged hair. Only use extra virgin, cold pressed, unrefined coconut oil, like that found in NIUCOCO's Renewing Serum, as it maximizes the coconut oil’s benefits and ensures that the naturally occurring phytonutrients are intact; it contains a superior lauric acid content, the main fatty acid that comprises coconut oil, than other types of coconut oil.  

Directions: For an intense treatment, liberally coat strands with coconut oil. Wear a shower cap and let the goodness in the coconut oil penetrate strands overnight. The next morning, shampoo with a gentle shampoo and follow with a conditioner. Repeat oil treatments on a weekly basis until hair is back to healthy.

To maintain your hair's moisture on a regular basis, add a pea-sized amount of coconut oil to your hair to give it some extra nutrients or apply a small amount of leave-in conditioner to hair.

5 Best Tips To Restoring Your Hair After Bleach Damage

Your hair feels like straw now, but follow our 5 tips to healthy hair.

Everything You Need To Know To Rescue Your Bleach-Damaged Hair

If you have ever bleached your hair, you know the damage it causes to your strands. Or worse, you might know the pain of when bleaching your strands goes too far and you end up with the chemical cut! We have been there, tears and all - don't even get us started on how it looked nothing like the model on the box or hair magazine!

We will break down the science of what's happening with your straw-like strands and how you can revive them back to their glory days. Your hair feels like straw now, but follow our 5 tips to healthy hair.

BLEACHING 101: Good To Know Before You Go Bleaching Your Hair

Hair gets its color from melanin, a pigment found within the hair strands. Hair has two types of pigments: eumelanin and pheomelanin. Eumelanin has two types: brown eumelanin and black eumelanin and, like the names indicate, is largely responsible for brown and black pigments. Pheomelanin, on the other hand, is most responsible for red and yellow pigments. The ratios of these types of melanin determine the wide range of hair colors.

The more brown eumelanin and black eumelanin present in the hair, the darker the hair strands will appear, and the less brown eumelanin and black eumelanin in the hair, the lighter the hair strands will appear.

When you bleach your hair, the melanin in the hair shaft is broken down – or to put it scientifically, the bleach oxidizes the melanin, causing the melanin to lose its color. This happens when the bleach alkaline mixture changes the pH of the hair and causes the cuticle layers to lift up and open up, which allows it to pass under the cuticle and into the cortex.

Once the bleach reaches inside the cortex, it oxidizes the hair’s melanin and the oxidized molecule is colorless. The brown and black pigments are dissolved first followed by the red and yellow pigments.

The bleach will continue to lighten your hair until it is removed from your hair. If the bleaching process is not done properly, well this is where things can get ugly and that doesn't even count the few minutes of ugly crying you will go through.

If you are not careful, bleach can destroy the cuticles and cortex which can lead to dry, brittle, rough, straw-like hair. Dry, brittle hair due to over bleaching is referred to as “oxidative” or “bleaching” damage. Porosity and elasticity of the strands can also be affected if hair is over-processed. Hair that is overly porous will be hard to hold any style, which is why you may notice your hair is flat and limp and has no body. Overly porous hair will not be able to retain moisture and in extreme cases will become so spongy it will take ages to dry. 

Be Gentle

During the first week after bleaching, skip the shampoo. Use NIUCOCO's Smoothing Conditioner to clean hair instead.

No Heat

Stay away from heat styling tools. Heat styling can remove added moisture from the hair strands. At this point, your straw-like hair wants to keep all the moisture it can. Although not recommended, if you have to heat style, make sure you use a thermal protectant like NIUCOCO's Renewing Serum.

Coconut Oil

Implement our intsense coconut oil treatment after bleaching. Start with 2 times per week for the first week and then 1 time per week afterwards. You can find the NIUCOCO recipe below. 

Moisturize

During the day, add a pea-sized amount of NIUCOCO's Renewing Serum to your hair to give it some extra nutrients or apply a small amount of leave-in conditioner to your hair.

Use A Deep Conditioner

Apply our DIY mask to your hair twice a week for optimal results.

THE NIUCOCO DIY Deep Conditioning Mask You Can Make At Home

NIUCOCO's Chief Scientist created this DIY deep conditioner for overly processed hair that will give results that will amaze you. You know by now what the coconut oil in this recipe does for hair. The other main ingredient, kaolin, is a clay that is high in silica, which helps to strengthen hair and add moisture. It is the gentlest of clays so it won’t remove moisture from the hair.

Apply this mask to your hair twice a week for optimal results. 

Ingredients:

½ cup coconut oil (extra virgin, cold pressed, unrefined) and  ¼ cup kaolin. For a spa-like experience, add a few drops of your favorite essential oil (optional).

Directions: Mix together to form a slurry. Slather onto hair strands liberally and cover with a shower cap. Let sit for 30-60 minutes. Shampoo with a gentle shampoo and follow with conditioner.

The NIUCOCO 4-Week Bootcamp For Extremely Dry and Damaged Strands

Follow this 4-week regimen to help your hair go from over-processed, bleach-fail straw to hydrated, healthy hair.

WEEK 1

No shampoo. Use NIUCOCO Hydrating Conditioner to cleanse hair. No heat styling. Apply a small amount of NIUCOCO Renewing Serum or leave-in conditioner during the day. 

WEEK 2

Coconut oil overnight treatments 2X per week. NIUCOCO DIY Deep Conditioning Mask 2X per week. Use NIUCOCO gentle, low foaming, sulfate-free Hydrating Shampoo. Towel dry hair gently. Apply a small amount of NIUCOCO Renewing Serum or leave-in conditioner during the day. 

WEEK 3

Coconut oil overnight treatments 1X per week. NIUCOCO DIY Deep Conditioning Mask 2X per week. Use NIUCOCO gentle, low foaming, sulfate-free Hydrating Shampoo. Towel dry hair gently. Apply a small amount of NIUCOCO Renewing Serum or leave-in conditioner during the day. 

WEEK 4

Coconut oil overnight treatments 1X per week. NIUCOCO DIY Deep Conditioning Mask 1X per week. Use NIUCOCO gentle Hydrating Shampoo and Smoothing Conditioner.