Why choose this shampoo bar?

NEW! NIUCOCO’s Natural Signature Shampoo Bar - Eliminates the use of plastic packaging, Travel Ready, Great for ALL hair types!

Our new hand-made SIGNATURE Shampoo Bar is finally here! It is free of silicone, parabens, phthalates, sulfates, cruelty and vegan friendly. This product is infused with delicate ingredients with our signature coconut oil, hydrolyzed proteins, all-natural fragrance and B-5 vitamin. Rich in Vitamin E & K and fatty acids from the coconut oil.



Order Today and join our millions of satisfied customers!

5 Star Review!

I’ve had dandruff for as long as I can remember and had tried every product on the market, even prescriptions. The only thing that worked before your stuff was the prescriptions but there were so many side effects. I love your shampoo, unlike the others it smells amazing and it makes my hair feel so soft. My scalp no longer itches and my dandruff is 100% gone.
Kent W, NYC NY

5 Star Review!

My hairdresser told me that I had used too many keratin products on my hair and that it actually made my hair strands explode, apparently you can overuse keratin and it can actually damage your hair. Anyways, my hair felt like straw, like I had just come out of the ocean with salty hair. I thought I’d have to shave and start over, no joke. She recommended I use your shampoo for 30 days as a last resort and see if it made a difference. These pictures are proof in the pudding. Your products saved my hair. I’ll never use anything else.
Maggie C, Saint-Lambert Canada

5 Star Review!

My hair is so much softer, I noticed a difference right away. As an example when I come out of the shower and brush my hair it detangles super easily, I used to have to start by the tips with a wet brush and work my way up, and I lost a lot of hair. I also don’t have to use ant--friz products when I blow dry my hair, it no longer looks like  tangle weed. I bought your bundle with the three products and I will re-order for sure when I run out.
Sarah P, Princetown RI

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100% Natural

We take pride in the fact that we're 100% Natural. Our products do not contain any chemicals. :) Rated 0/10 for nasty ingredients on the Think Dirty App!


Improves Hair After One Wash

100% Natural 

Ethically Sourced

Shipping Worldwide 

Over 95% Of 4 Stars And Up!



Why do you mainly use coconut oil as opposed to another type of oil?

We use 100% pure, extra virgin coconut oil because it contains a high amount of lauric acid. Lauric acid is a fatty acid that has a small molecular structure, which allows it to pass through the hair cuticle and penetrate into the cortex of the hair, helping to moisturize and strengthen the strands. Other oils have large molecular structures and cannot easily pass through the hair cuticle. Instead, these oils may coat the strands, causing a heavy, greasy feeling on the hair.

Is your fragrance organic?

Our fragrance is natural and USDA Certified Organic. It is also vegan, gluten-free, non-GMO, certified Kosher, and contains no allergens.

What does it mean that NIUCOCO products are sulfate-free?

It means we do not use sodium lauryl sulfate, sodium laureth sulfate, ammonium lauryl sulfate, or ammonium laureth sulfate.

Unfortunately, these detergents give the word sulfate a bad name. The sulfate molecule itself is not a bad thing and is not what causes irritation; these four detergents are powerful degreasers and are typically used at very high concentrations in shampoos because of the number of bubbles they achieve. Since such high percentages are used in most shampoos, they can be extremely stripping to hair and skin which can cause dryness and irritation.

In the cosmetic world, sulfates are designated to anionic surfactants and specifically to sodium lauryl sulfate, sodium laureth sulfate, ammonium lauryl sulfate, and ammonium laureth sulfate.

Why does your shampoo look different from other shampoos?

We are dedicated to a results-based experience. The majority of other shampoos add glycols and table salt to thicken shampoo and they can contribute to making your hair feel overly dry and parched. In addition, glycols can be derived from petroleum which we do not use in our products.

You may also notice that our Hydrating Shampoo is thinner in warmer temperatures and thicker in cooler ones. This is normal and does not affect its cleansing abilities.

Do I have to shake the Hydrating Shampoo before every use?

Yes. This is a natural product and we have not used stabilizers such as glycols, so the shampoo does separate. Therefore, shake the shampoo so that it is well mixed prior to each use.

What should I do before using the Hydrating Shampoo and Smoothing Conditioner?

Unscrew the cap and remove the protective seal before use. Both the Hydrating Shampoo and Smoothing Conditioner have a protective seal to ensure their authenticity and purity.

Is Sodium Lauryl Sulfoacetate the same as Sodium Lauryl Sulfate?


They may sound similar but they are different. They are both anionic surfactants but the sulfoacetate group in sodium lauryl sulfoacetate gives this cleanser a milder property.

Think Dirty states that sodium lauryl sulfoacetate "is completely safe for most skin types, including sensitive skin, and removes oils and bacteria without irritating the skin."

Does NIUCOCO work for all hair types?

As a Brand, we hope to deliver results for every hair type out there. NIUCOCO has something for everyone. For example, our hair serum provides much-needed manageability to corse/curly or African-American hair types. Our shampoo/conditioner tandem is suitable for all types of hair including curly hair, straight hair, thick hair, thin hair, and colored hair. It is also useful for those who suffer from dandruff.

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