Our formulas are made with 100% pure cold-pressed coconut oil that is ethically sourced from sustainable farms
Coconut oil is rich in vitamin E and fatty acids and it's the only ingredient scientifically proven to restore hair health and help it grow stronger
You can be confident that you will get results whit clean ingredients that are responsible and sustainable too
Who it's for: Ideal for hair that is dry, wiry, damaged, coloured, or bleached.
How to use: Share well before using. Apply desired amount onto wet hair and massage scalp into a lather. Rinse and repeat as needed.
What it is: A nutrient-rich and deeply hydrating shampoo that works to cleanse hair and scalp while replenishing moisture so it doesn't dry out hair after washing.
Why you'll love it: Natural plant extracts nourish and produce moisture, without any sulfates, parabens, or synthetics.
Safe for: Color treated, kerating treated, chemically-treated, and relaxed hair.
Why it's special: Created with cold pressed coconut oil (a natural source of Vitamin E), it helps produce glossy voluminous hair with movement and shine while enhancing hair colour.
We use 100% pure, extra virgin coconut oil because it contains a high amount of lauric acid. Lauric acid is a fatty acid that has a small molecular structure, which allows it to pass through the hair cuticle and penetrate into the cortex of the hair, helping to moistrurize and strengthen the strands. Other oils have large molecular structures and cannot easily pass through the hair cuticle. Instead, these oils may coat the strands, causing a heavy, greasy feeling on the hair.
Formulated by Chief Scientist Yasmine N. Ishmael
"I understand the struggle of not having healthy hair and wanted to focus on how to fix it from a scientific research perspective. I’m proud to give those who are struggling with unhealthy and damaged hair a long-lasting solution to help them look and feel their best!"